Experiment, invent, or become a cog to someone who does!
Domino’s Pizza is a great example of a bold market leader and a company that has guts. Facing stiff competition, we all now know that Domino’s completely remade their pizza AND admitted that their previous pizza was no longer good enough. They actually had a huge national ad campaign to directly tell America this and then directly challenge their competition with a taste test. Marketing doesn’t get any better than this.
Imagine running a company with one main product and then completely recreating that main product after 49 years of success! What this says to me is that the company has a culture that accepts innovation and is very in touch with their customers. For a company that competes in more than 60 international markets, this makes the feat most impressive. Many smaller companies struggle to stay this in touch with their customers.
The most prolific Domino’s franchisee is Freddie Wehbe in Gainesville, FL.
His story is well documented- click here for a great article. There is plenty that you can’t get from news reports. I got to know Freddie some, while I was in Gainesville. His marketing plans are legendary for those that have seen them.
He knows more about his customers than they do…literally. He knows them by name, home phone number, cell phone number, address, email, Twitter handle, Facebook account and more. He knows when they buy, what they buy, who can buy more, who should buy that doesn’t, and the list goes on. He dominates the Gainesville market and will continue to for as long as he wants. He also gives back more to the community than perhaps any other business person in the area.
With leaders like Freddie, I’m not surprised of Domino’s success and continued market leadership.
And, if you haven’t tried their new pizza, what are you waiting for?
If you’re in Gainesville, visit www.gatordominos.com and order some for dinner.